7 Ways To Bring People To Your Small Business Website
If you own a small business and have a website, you must have learnt by now that just having a website online doesn't really help and that you do need a lot more than that to generate traffic to your site. One of the best ways to do it is by SEO or Search Engine Optimization. This makes search engines look at your website and hence when people search for the right keywords, there is a large chance of your website showing up. SEO is the most efficient way of increasing traffic, however there are other options too as follows.
Pay per Click Ads: Various search engines and social network hubs such as Google Facebook allow you the service of Pay per Click ads. These can be seen all over the internet and they are used to generate traffic by paying for a click. When someone clicks on your ad, a small fee is paid to the site hosting the ad.
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Online Press Release: Using online press releases is cheaper in the short run than pay per click ads and can be used as an effective tool for generating traffic to the website in question.
Forums: You can post information about your website on various forums and discuss about your product too. This would help you get feedback and various people visiting your website too.
Article Writing: you can write various articles about your product or services to generate interest too. Content writing firms would write articles for you which you can then distribute easily over the net. People looking for information related to your product would stumble on your article and you can easily get them to visit your website.
Viral Marketing: viral marketing is a tried and tested method of marketing that works, and works well at that. Everyone has seen websites promising cute jokes, videos and so on. You can use them to make people aware of your website and to get them on your page.
Exchange Links: The method of exchanging links is basically a technically advanced way of saying You scratch my back and I shall scratch yours. People put up back links on their website to other pages and the same is done for them. This can be extremely effective in a closed system such as people from a single shopping street who can create backlinks for each other.
Traffic on Demand: finally, do consider the option of sending newsletters to your clientele which requests them to visit your website and hence gives your traffic inflow.
It is important to realize that unless your clientele is happy about your website and product, they wouldn't refer it to others. It is extremely important to have your website referred around simply because word of mouth is what generates popularity for a lot of websites. Using a good website coupled with all these tips mentioned above, you can be certain of generating a good amount of revenue from your website.